Creating iOS apps begins with clarity about who will use them, the problem the app is intended to solve, and the scenario that must be addressed in the initial release. A thorough discovery phase helps define the MVP scope, pick the right architecture, and avoid features that look good on paper but don't improve actual usage.

After laying the groundwork, attention turns to the interface behavior, performance, and reliability across different iPhone models and iOS versions. Consistent navigation patterns, careful state management, and well-planned integrations (payments, auth, analytics, backend APIs) make the product easier to maintain and scale after the App Store rollout.